Starwood Vacation Ownership contacted Creative Arts Unlimited with a goal to drive more sales into their Sheraton Atlantic City sales location. Creative Arts worked with Starwood to design show windows, each featuring a different Starwood Vacation destination. Using four to five layers of backlit acrylic and sculptural elements, Creative Arts assembled a 3-dimensional view into each locale. Some windows also contained animation elements, such as the balloon in the Arizona window. This cost effective method produced a big budget look for Starwood.
This project was so successful that Starwood had to shut down the windows for a time, as there was not enough staff to handle all the inquiries driven into the sales center by the windows.
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